Have you ever clicked on an ad on social media, browsed a page, subscribed to a YouTube channel, signed up for an email list, and received an offer so good you couldn’t say no? You were in a sales funnel!

We're in a time when most businesses think they need a website, but they're wrong. What they need is a sales funnel!

Websites don’t convert. People browse them, they get confused by all the information, then they leave and less than 3% of those people ever return to that same website.

A sales funnel is the entire sales process. It’s playing the long game. It represents every stage in your sales cycle.

It starts with a very specific Avatar...

It warms them up by providing value...

It stays in contact with them, providing more value...

Then it makes them an offer that solves a problem that they have...

It takes prospects from COLD to WARM to HOT buyers without you picking up the phone...

For example, you may be targeting women over 40 who want to lose 5% body fat...

You offer them a FREE Recipe Book & Eating Out Guide that you know will get them results right away...

You follow-up with 5 automated emails .. providing them with fitness tips to stay active for the week

On the 6th email .. after they’ve already seen a result and have warmed up to you .. you make an offer to join your 6 week challenge

Halfway through the challenge .. you make them another offer disguised as a bonus for hitting their results so fast - and you get them to sign up for a 6 or 12 month plan .. with more added bonuses and awesomeness!

A funnel is how people can make money by giving away FREE products...

You can give away a FREE book, but on the next page of the funnel you make an offer - to join your training that goes deeper into the same topic.

Some people will just get the FREE book while others will opt-in to the training...

Let's say you give away 100 free books, but 30 people opt-in to your $100 training or upsell. You've just made $30 per book.

And for those customers who did't buy your training, they go into a Follow-Up Funnel, so you can continue nurturing them until they are ready to buy.

That’s how a sales funnel works...

It starts with a very specific avatar...

Because when you know who you’re selling to, it becomes much easier to target those clients so they see your ads.

Every business needs a sales funnel. Don't think your business does. Email me, and I'll evaluate your website and give you the exact funnel I think will work best for you!

Mark C Sweeney
WorkWithMark@FunnelPimp.com