You can give away a FREE CAR, but if it’s to the OMISH who don't drive - the value is not great.

The SECRET to Create An Offer So Good People Will Feel Stupid To Say No is in your AVATAR.

There is something similar with your clients. There is a reason they continue to show up, that they will follow you blindly, and that they will buy anything you are selling.

These are your BEST CLIENTS and to understand their thought process - “WHY they will follow you blindly” - will give you all the answers you need to Create An Offer So Good, They'd Feel Stupid To Say No.

Everything in your offer needs to help them to hit their Goals Faster and Have A Better Experience along the way!

Going DEEP on your DREAM AVATAR is how you will understand them, and also how you will be able to impact more people and change more lives.

* What are they thinking about?
* What problems would they pay anything to have solved for them today?
* What language do they use when talking about their problems?
* Where do they hang out?
* Who do they follow online?
* What are they searching for on Google?
* What stuff do they spend money on?
* And why do they value what you have to sell them?

TIP: Spend an ENTIRE WEEK doing NOTHING except understanding your Avatar. Chances are you were once in their shoes - so think back to when you had the same problems they have today - HOW BADLY did you need someone like you?

Make it personal: give them a FIRST NAME. What's their gender? What age? I’m going to take a guess that most HighSchool and College kids can’t make sense of spending $200/mo on a fitness membership when they can go to Planet Fitness for $10.

In my experience, people reach a point in their life where fitness goes from being an expense to an investment. Where they transition from it being a "Want" to a "Need".

After identifying your DREAM AVATAR, you must go deep on this question: WHAT IS THE PROBLEM THAT YOU SOLVE for them?

When I was first asked this question, I answered with solutions to the problem: “I help people lose weight”, “I help them recover from injury or get their fitness back”. But those things aren't problems - and your dream avatar doesn't talk about their problems using that language.

I help Women who haven’t gotten a complement from their Husband since before they had children, knock off 5% body fat and get the complement they deserve!

Do you see the difference? When you know their problem, you can talk directly to them, write copy that converts, make compelling Ads, and create hooks that get them to stop scrolling and bring them into your story.

Fitness is a HARD SELL.

If you tell the world you help people lose weight, or that you sell fitness memberships. You aren’t really serving anyone, and you are just a commodity business. And if you’re the 2nd cheapest in a commodity business, you might as well close your doors.

If you’re anything like me, you probably want to serve everyone, and you especially don’t want to close the door on anyone.

When you are specific on who you serve, your clients will find you, and they will be nodding their head as you talk directly to them - as you tell your story - and as you talk about their pain.

I serve fitness pros who want to create a $1M/yr offer, are fully committed to their business, will do whatever it takes, can set a marketing budget of at least $50/day, and can handle 300+ new clients TODAY!

When going DEEP with understanding your DREAM AVATAR, try this little exercise.

Ask yourself “What is the ONE THING your AVATAR would pay you anything to have solved for them today?” People pay for SPEED and EASE of effort. It’s why studies show that people will pay 3-4X more for supplements than they will for a gym membership, and 100X more for surgeries such as liposuction. It’s why they will spend money on botox to look younger, or clothes that make them look thinner. These things take very little effort, and they get a result FAST.

Next, ask yourself “Why” 7 times:
The ONE THING: My Avatar would pay anything to be 40 pounds thinner today! But why?
1. They don’t like the person they see in the mirror. (But why?)
2. They made a promise to themselves as a child that they would never be fat. (But why?)
3. They saw other parents sitting around watching their kids play, and they’d really like to run around with their kids instead of sitting on the sidelines. (But why?)
4. Ideally, they really want to be able to watch their grandkids grow up some day. Their Grandmother was never able to run around with them and play - and she died way too young.
5. In The End - they just want to be healthier, live longer, and feel better .. and I can guarantee, if they go through your PROGRAM and COMMIT to never stopping for the rest of their life - they will be healthier, feel better, and LIVE LONGER than if they never started your program.

By identifying these layers, it creates some good Ad Copy too…

Does This Sound Like You?
1. You don’t recognize the person you see in the mirror.
2. You want more energy and muscles so you can run around with your kids.
3. A complement from your Husband would be a nice bonus.
4. You want to watch your great-grandkids get married.
5. You want to beat diabetes and avoid medications.
6. You have a history of health issues in your family.
7. You want to make 60 the new 40.
8. You want to cheat death and Live Longer.
9. You want to inspire future generations of your family and change the status quo.
10. You’re not alone! You’ve found your home. Welcome to Fit Beyond 50! This is our time!

Try these tips .. go deep with your dream avatar .. and let me know if you have any questions - you can email me at: WorkWithMark@funnelpimp.com

Want my FREE book, Million Dollar Fitness Offers, download it here.